Hand-Lettering: Creating a Postcard

A process of hand-lettering, learning and practicing with one word. Vectorized hand-lettered word. -daridesignstudio.com

It’s no secret that we love fonts and lettering around here, so diving into the hand-lettering world comes very natural to us.

We also love to keep learning and take online classes whenever we find a good fit.  This time I took Martina Flor’s class in Skillshare and I love the results so I wanted to share the project with you.

First scketches for hand lettering -daridesignstudio.com

I first made little sketches with the word Hola. I wasn’t sure what else to write but I love the idea of a Spanish word in a postcard since I am bilingual. I tried to make them all different and play with variations of what I always do.

The script one I chose is from my own handwriting (3 from left to right).

Step-by-step hand-lettering from little pencil sketch to colorized and vectorized word. -daridesignstudio.com

My next step was to make that one bigger (#1).  Just going through the steps of making it larger was a big learning experience, I never thought I could do that!

The Art of Hand-Lettering -daridesignstudio.com

I then did revisions over revisions to make it the best I could. I played with the ending of the “a”, tried to make a loop and make the “a” with no curve but ended up not liking those options.

One of the best parts I learned was related to vectorizing and placing the points with horizontal and vertical handles. That really helps.

Hand-letter to vector -daridesignstudio.com

While in Illustrator I also tried to change the straight endings of the letters to a small curve but didn’t like it. I also ended up making the whole word wider to fit better in the postcard, it is barely noticeable. I could keep working on it because I see lots of things I want to improve but I didn’t have much time to continue so I started coloring!

I am a bright color person and I knew I wanted to add bold and vibrant colors. I found an already made moodboard here that was exactly what I was looking for.

Color inspiration for a hand-lettered word -daridesignstudio.com

I experimented with backgrounds, colors and adding some extras to the letters. Since I love stripes and curves I decided to go with the curves. At the end I went to Photoshop to add a little extra touch of vignette and color in the letters.

I learned many new things and also unexpected things I thought I already knew in this class.  Thanks so so much Martina for sharing your process!! I know I will keep using this new skill and making it better every time!

PS: After finishing and compiling together all my scans I realized I vectorized #3 instead of the final #4!! Ooops! Oh well, I am in the process of learning!


2 Responses to “Hand-Lettering: Creating a Postcard”
  1. Melissa says:

    This is great! Thanks for sharing your process.

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