We have been working lately on making beautiful mockups for our buyers in art licensing. It’s amazing the difference that it makes to see our art and designs on a digital mockup or a real product than just flat on a pattern. This is especially true for some categories more than others. Meaning, it wouldn’t be so bad to see a journal or wall art flat on a jpg. However for other categories (plates, bedding, etc) adding mockups to our art submission is crucial!
Also, even though everyone involved in the art licensing industry is used to imagining how a design can translate into a product, imagination can only take us so far. Sometimes we’ll do a product photo shoot to even further help our buyers visualize our art. It’s all part of effectively marketing our designs, a key for this phase of the process.
As designers, we also discover that once we start translating the art into the product piece selected we discover many little things that our imagination process couldn’t grasp. We learn what illustration, colors and coordinates are the strongest and how they all work together. Sometimes, we even change the collection because we discover another way of laying out the art that works better or a new pattern that fits more effectively.
That is why making mockups can also be a key tool to orchestrate the perfect art licensing collection.
Take a look for yourself. If you were a buyer, wouldn’t you prefer to see a mock up than a flat art version of it?
We hope you enjoyed this look into our process and learned something new about using digital mockups! Do you have any secrets or tips to share with us? We’d love to hear your ideas!