This time she contacted us for a very specific project: A silhouette logo and illustration for the cover of her new book.
I want to share a little bit of the process of how we developed the silhouette logo today.
From the very beginning Ananda was sure of what she wanted which is something that really really helps when working with a designer. She showed me the logo from BlogHer 2011 and said she wanted something like that but with dreadlocks and with her own colors.
I immediately started researching for similar type of logos or illustrations. We don’t want to do something that’s already done and also, it’s nice to get some inspiration.
I could have made any silhouette but I thought it would be much better if it was hers, she would feel much more identified with her illustration to start with. So I asked her to send me a quick photo of her on the side and I worked with that.
I then added the dreadlocks more horizontal to be able to write all the words in it and to make it more dynamic. She gave me the list of words, I played with some informal handwritten fonts, decided on one and then we placed the words one by one, tweaking the letters and dreadlocks that needed to be tweaked.
The silhouette logo was made in black and white and then the color was added. Several options of colors were provided to Ananda so she could choose the final one which went into the *cover of her new book.
This process is very similar to all our logo design processes except for this one was more like a digital illustration. What do you think? Is there something you are dying to ask a designer before giving them a project? Ask away!
*The cover of the book was not designed by us.